Hello guys...
Its good to be back in known territories after a lot of travelling, loads of work ... been working on a bigger project involving lots of $$$$$
Got a Consultancy contract from a firm importing Cerwin Vega into india. Marketing, Advertising and Tech support contract, based on consultancy terms.
Involving no investments from my side. and getting a 5% share of the total CV car audio sale in India+ all expenses incurred by us for promotion of CV. This is the first time this firm is into car audio, they have been dealing in home/pro/DJ products since last 10 years, mirage,denon, CV,marantz,keg,athena,udg and many more.....
have tied up with another guy who is a well known figure in the car audio marketing world for this project, and we shall be working on a 50-50 basis.
Got a lot of work to do now, in terms of pricing, target setting, product placement, advertising, writing articles, visiting dealers, negotiating distributorships, support, tech training the dealer/distributor staff, designing demo cars / demo racks.. and loads of other details...
I have wanted to take some advise regarding the same before the meetings ,but really didnt find time, tho by god's grace every thing went smooth in the meetings and closed the deal for a win-win situation.
Will get back to u guys in detail on this one.
just pasting a list of things We gotta do for the consultancy.
Setting up of Field Force
----------------------------------
Help identifying potential recruits for marketing, administration and PR.
Guide the fresh recruits and educate them with the market scenario and technical details.
Give them required product knowledge.
Support them in the field if and when required.
Take regular feedback and upgrade strategies based on it.
Setting up of a Marketing Channel
------------------------------------------------
Help looking for stable and able dealers / distributors.
Help in negotiating a deal with the dealers / distributors.
Provide Technical support to the dealers / distributors appointed.
Monitoring their performance and suggest required steps to boost their performance.
Help maintain a smooth and regular relation with dealers / distributors for feedback.
Assistance in Advertising
------------------------------------
Suggesting Means and modes of Advertising.
Providing necessary material like articles, write-ups, punch lines etc useful in advertising.
If required help negotiate a tie-up with an Advertising Agency.
Monitor an Advertising Campaign if and when conducted.
Graph performance and alter strategies based on results, pre-post advertising.
Installation Support
-----------------------------
Provide support for configuring a custom audio system as per requirement.
Help identify Quality Labour for installations.
Guide and supervise high-end installs if necessary.
Train Dealer / Distributor Tech staff as and when required.
----------------------------------------------------------------------------------
comments...??
Victor...
P.S : for a change, CV has come up with some real good above average produts. thePrice/Performance ratio is excellent and I auditioned all of the products, they are at par with many of the reputed manufacturers.
Replies (8)
swez on 07/29/2006 11:10:35
Well done son! I just knew that meeting was going to go very well for you. SMILE
Seem to have a lot of action items regarding advertising, promotions, getting good people in the right places, dealers, support techs in field and all those things a very good stuff.
May I suggest that you and your partner sit down and have a few brain-storming sessions and compose an S.O.A.P. manual (Standardized Operations And Procedures Manual)
S.O.A.P. is a very detailed "game plan" for each member group in the systems mentioned above. The list you mentioned above, covers the "WHAT TO DO" aspects of the overall plan. Now, you guys need a plan on "HOW TO" get things in place and working smoothly, through all phases of the program. Basically, this will be a comprehensive set of documents, (in modules) of a Business Plan that cover all phases of your entire program.
Good luck and plan on lots of time to compose and revise your SOAPS as needed.
Swez
Ash on 07/30/2006 11:27:00
Wow! Sounds like things are really taking off for you. That's good to hear, now can I get a job?!!! (LOL!) GRIN
swez on 07/30/2006 11:42:45
How to get a job like that?
Move to India or find other newly emerging markets that are rapidly developing, but need outside talents to get the ball rolling.
Victor is in the right place at the right time with the right goods and moxey. It's all about timing! Victor has been preparing for this boom for a few years now. At the moment, he is sitting on a nice lump of un-mined Gold.
Unfortunately, this market has pretty well passed its prime in the US and most parts of Canada. There still are pockets of interest out there, but a newcomer will have to work very hard to build a decent business level and gain enough new clients.
Swez
ttocs on 07/30/2006 12:06:50
sounds like you have been and will continue to be busy. Keep up the good work.
Ash on 07/30/2006 12:16:27
Perhaps I can stand on a corner like the kids do with lemonade to get started.
Seriously though, it's a shame our market here in the states has gone to crap. It seems like 60-70% are people that have no business being in the business. The ones that should, can't get a decent break.
However, it's good to see Victor making real moves and being able to take advantage of a growing market. I wish you all the best Vic!
swez on 07/30/2006 12:33:47
I'd have to agree with you here too Ash. It's all about timing, having enough cash to open a business and advertising your expertise to a very limited market. (US based anyway)
The "Peter Principle" is very much at work in many cases too. That is, "promoting one to his/her highest levels of incompetence". (Ie: Dad builds a great buisiness over many years and passes it on to his inept kids.)
However, this is an era of specializations. If one is very skilled and knowledgable in a given area, he can exploit/export that knowledge to the hilt. It's just a matter of identifying a given need and filling it with the right slills and products.
With the knowledge you have gathered over the past few years, I can see you building a small P/T business as a custom speaker designer and fabricator. You have the general concepts down well already. It's now a matter of targeting that expertise in such a way that you can cash in on these and other skills you will acquire along the way.
In short, think BIG, but start small and see where you can take these skills as time passes.
Swez
PS Victor is proof positive of how this all works. I too, have been dabbling in such things and trying to find a niche that is waiting to be filled and not a huge amount of competition to drive down the profits from cut-throat low ballers.
Victor on 07/30/2006 16:39:24
Thanks a lot guys for alll ur good wishes.... The only difference i think here is the kind of market we are in,
India is an emerging market...
US on the other hand i feel is saturated , Its filled with sooooo many different brands and soo many knowledgeble guys that its tough competiton, India on the other hand has very few or lets say in my knowledge has not more than 10-25 knowledgeble guys who know the trade,
As swez said i am in the right market at the right time, I am sure if any one the guys on ck were here they wud be doing as good or even better than me, I am very oblidged by CK, thanks to walt, swez, scott and all of you that I am at this stage, I dont have words to thank you guys... I have learnt more than i have taught here...
I would be pleased to help you or anyone out here on ck.. , Its a boon that I cud be here on CK.
Trust me , those who are golds and all those who visit CK, this is the best possible place to be...
Also like swez said , ths list i put up is " what to do":, .......for "how to do" i am definitely depending on you guys, please let your suggestions flow in..
Victor...
PS.SWEZ... thanks a ton........
your personal guidance and whole hearted friendship has helped me immensely... I am looking forward to talkling to you regarding this... I dont have words, ,,, all i can say is I would be more than oblidged to have your advice...and thanks a lot guys... all of u, members, golds and walt... If it wasnt for you i would never have been what i am ... THANKS>>> THANKS>>>>
swez on 07/31/2006 01:46:10
Victor,
I am very proud of your accomplishments to date and enjoy watching you grow in life. (You already know that right?)
Well, perhaps we can collaborate a bit on your current opportunity and knock around a few fresh ideas.
Am now doing some Consultative Mentoring as well. It's working out OK, but there is always a bigger goal in the offing... selling knowledge and experience for a profit, is now a reality. (Just looking to do more of it in the future) More clients = more $$ in the ol' pocket dude.
Yes, would like to hook up with you on YIM or Skype soon and we can talk about the "HOW TO" phases of your project. After doing a few formal "Business plans" of my own, know the ropes. I may be "easy"... but, "I don't come cheap" anymore Bro. hehe
Swez
Its good to be back in known territories after a lot of travelling, loads of work ... been working on a bigger project involving lots of $$$$$
Got a Consultancy contract from a firm importing Cerwin Vega into india. Marketing, Advertising and Tech support contract, based on consultancy terms.
Involving no investments from my side. and getting a 5% share of the total CV car audio sale in India+ all expenses incurred by us for promotion of CV. This is the first time this firm is into car audio, they have been dealing in home/pro/DJ products since last 10 years, mirage,denon, CV,marantz,keg,athena,udg and many more.....
have tied up with another guy who is a well known figure in the car audio marketing world for this project, and we shall be working on a 50-50 basis.
Got a lot of work to do now, in terms of pricing, target setting, product placement, advertising, writing articles, visiting dealers, negotiating distributorships, support, tech training the dealer/distributor staff, designing demo cars / demo racks.. and loads of other details...
I have wanted to take some advise regarding the same before the meetings ,but really didnt find time, tho by god's grace every thing went smooth in the meetings and closed the deal for a win-win situation.
Will get back to u guys in detail on this one.
just pasting a list of things We gotta do for the consultancy.
Setting up of Field Force
----------------------------------
Help identifying potential recruits for marketing, administration and PR.
Guide the fresh recruits and educate them with the market scenario and technical details.
Give them required product knowledge.
Support them in the field if and when required.
Take regular feedback and upgrade strategies based on it.
Setting up of a Marketing Channel
------------------------------------------------
Help looking for stable and able dealers / distributors.
Help in negotiating a deal with the dealers / distributors.
Provide Technical support to the dealers / distributors appointed.
Monitoring their performance and suggest required steps to boost their performance.
Help maintain a smooth and regular relation with dealers / distributors for feedback.
Assistance in Advertising
------------------------------------
Suggesting Means and modes of Advertising.
Providing necessary material like articles, write-ups, punch lines etc useful in advertising.
If required help negotiate a tie-up with an Advertising Agency.
Monitor an Advertising Campaign if and when conducted.
Graph performance and alter strategies based on results, pre-post advertising.
Installation Support
-----------------------------
Provide support for configuring a custom audio system as per requirement.
Help identify Quality Labour for installations.
Guide and supervise high-end installs if necessary.
Train Dealer / Distributor Tech staff as and when required.
----------------------------------------------------------------------------------
comments...??
Victor...
P.S : for a change, CV has come up with some real good above average produts. thePrice/Performance ratio is excellent and I auditioned all of the products, they are at par with many of the reputed manufacturers.
Replies (8)
swez on 07/29/2006 11:10:35
Well done son! I just knew that meeting was going to go very well for you. SMILE
Seem to have a lot of action items regarding advertising, promotions, getting good people in the right places, dealers, support techs in field and all those things a very good stuff.
May I suggest that you and your partner sit down and have a few brain-storming sessions and compose an S.O.A.P. manual (Standardized Operations And Procedures Manual)
S.O.A.P. is a very detailed "game plan" for each member group in the systems mentioned above. The list you mentioned above, covers the "WHAT TO DO" aspects of the overall plan. Now, you guys need a plan on "HOW TO" get things in place and working smoothly, through all phases of the program. Basically, this will be a comprehensive set of documents, (in modules) of a Business Plan that cover all phases of your entire program.
Good luck and plan on lots of time to compose and revise your SOAPS as needed.
Swez
Ash on 07/30/2006 11:27:00
Wow! Sounds like things are really taking off for you. That's good to hear, now can I get a job?!!! (LOL!) GRIN
swez on 07/30/2006 11:42:45
How to get a job like that?
Move to India or find other newly emerging markets that are rapidly developing, but need outside talents to get the ball rolling.
Victor is in the right place at the right time with the right goods and moxey. It's all about timing! Victor has been preparing for this boom for a few years now. At the moment, he is sitting on a nice lump of un-mined Gold.
Unfortunately, this market has pretty well passed its prime in the US and most parts of Canada. There still are pockets of interest out there, but a newcomer will have to work very hard to build a decent business level and gain enough new clients.
Swez
ttocs on 07/30/2006 12:06:50
sounds like you have been and will continue to be busy. Keep up the good work.
Ash on 07/30/2006 12:16:27
Perhaps I can stand on a corner like the kids do with lemonade to get started.
Seriously though, it's a shame our market here in the states has gone to crap. It seems like 60-70% are people that have no business being in the business. The ones that should, can't get a decent break.
However, it's good to see Victor making real moves and being able to take advantage of a growing market. I wish you all the best Vic!
swez on 07/30/2006 12:33:47
I'd have to agree with you here too Ash. It's all about timing, having enough cash to open a business and advertising your expertise to a very limited market. (US based anyway)
The "Peter Principle" is very much at work in many cases too. That is, "promoting one to his/her highest levels of incompetence". (Ie: Dad builds a great buisiness over many years and passes it on to his inept kids.)
However, this is an era of specializations. If one is very skilled and knowledgable in a given area, he can exploit/export that knowledge to the hilt. It's just a matter of identifying a given need and filling it with the right slills and products.
With the knowledge you have gathered over the past few years, I can see you building a small P/T business as a custom speaker designer and fabricator. You have the general concepts down well already. It's now a matter of targeting that expertise in such a way that you can cash in on these and other skills you will acquire along the way.
In short, think BIG, but start small and see where you can take these skills as time passes.
Swez
PS Victor is proof positive of how this all works. I too, have been dabbling in such things and trying to find a niche that is waiting to be filled and not a huge amount of competition to drive down the profits from cut-throat low ballers.
Victor on 07/30/2006 16:39:24
Thanks a lot guys for alll ur good wishes.... The only difference i think here is the kind of market we are in,
India is an emerging market...
US on the other hand i feel is saturated , Its filled with sooooo many different brands and soo many knowledgeble guys that its tough competiton, India on the other hand has very few or lets say in my knowledge has not more than 10-25 knowledgeble guys who know the trade,
As swez said i am in the right market at the right time, I am sure if any one the guys on ck were here they wud be doing as good or even better than me, I am very oblidged by CK, thanks to walt, swez, scott and all of you that I am at this stage, I dont have words to thank you guys... I have learnt more than i have taught here...
I would be pleased to help you or anyone out here on ck.. , Its a boon that I cud be here on CK.
Trust me , those who are golds and all those who visit CK, this is the best possible place to be...
Also like swez said , ths list i put up is " what to do":, .......for "how to do" i am definitely depending on you guys, please let your suggestions flow in..
Victor...
PS.SWEZ... thanks a ton........
your personal guidance and whole hearted friendship has helped me immensely... I am looking forward to talkling to you regarding this... I dont have words, ,,, all i can say is I would be more than oblidged to have your advice...and thanks a lot guys... all of u, members, golds and walt... If it wasnt for you i would never have been what i am ... THANKS>>> THANKS>>>>
swez on 07/31/2006 01:46:10
Victor,
I am very proud of your accomplishments to date and enjoy watching you grow in life. (You already know that right?)
Well, perhaps we can collaborate a bit on your current opportunity and knock around a few fresh ideas.
Am now doing some Consultative Mentoring as well. It's working out OK, but there is always a bigger goal in the offing... selling knowledge and experience for a profit, is now a reality. (Just looking to do more of it in the future) More clients = more $$ in the ol' pocket dude.
Yes, would like to hook up with you on YIM or Skype soon and we can talk about the "HOW TO" phases of your project. After doing a few formal "Business plans" of my own, know the ropes. I may be "easy"... but, "I don't come cheap" anymore Bro. hehe
Swez
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